There is a scene in Cool Runnings where Jamaican driver Derice is studying the top ranked Swiss team to learn what they do that makes them so good.
He latches on to how they start with a chant of ‘Eins, zwei, drei’ and gets the Jamaican team starting with the same mantra. Unfortunately for the Jamaican’s this routine doesn’t really work for them and herein lies the challenge when we observe excellence in action with the intention of improving our own performance.
In Cool Runnings the excellence learning is actually that the Swiss have a consistency of routine before the start and they do it in a way that is meaningful for them. The impact that this routine has is that it primes then both psychologically and physically for a top performance.
Jamaica get creative and come up with their own chant: "Feel the Rhythm! Feel the Rhyme! Get on up, it's bobsled time! Cool Runnings!". Its only a small change in the grand scheme of things but their starting improves (in the movie) and the rest is history.
Whether you are a business looking at how the best do their demand forecasting or if you are a runner watching an Olympian warming up for a race you need to be able to take the time to make sense of what you have observed and work out how make it applicable in your context.